'Classic Partnerships' Campaign

A three-month multimedia advertising campaign recently launched to promote a new partnership between MetroWest Medical Center and Tufts Medical Center to the public. The campaign theme is "Classic Partnerships." Look for ads in The Boston Globe and The MetroWest Daily News, on buses in the MetroWest area, and at commuter rail stops. You will also hear radio ads on WBZ radio and see TV ads on WCVB-TV Channel 5.  

We also have a microsite that explains the distributed care model of health care delivery. You can visit it at: www.theperfectpartnership.org. Visitors to the site are encouraged to upload a video telling us who their favorite partnerships are, as we want to include the consumer in the campaign as much as possible.

The campaign will also utilize social media such as Facebook, YouTube and the brand new technology of "tags." We want to be the first to bring this leading edge technology to the Boston area, and it is an easy and fun way to share our message by video. If you have a smart phone, just download a free QR (quick reader) application (We recommend neoreader, as it is very easy to use.), and then use that application to take a picture of a tag that will then take you directly to a video. A sample tag is included here should you like to try it and see how we are including the consumer in this innovative campaign.