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News & Events

Cause Marketing

05/28/2015

Last summer, Cumberland Farms donated five cents from each Chill Zone purchase to Floating Hospital for Children.  Cumberland Farms' annual Cups for Kids campaign kicked off with a special night at Fenway Park where one of our patients, ten-year old Ava D'Ambrosio, spoke about her care at Floating Hospital.  All those cents added up to nearly $42,000 to help us take care of patients like Ava!

In September, Floating Hospital for Children was the beneficiary of a point of purchase campaign with Walgreens.  Customers at Walgreens throughout Eastern Massachusetts and Southern New Hampshire were given the opportunity to make a gift to Floating Hospital as they checked out.  This campaign raised $23,000, and helped increase visibility for Tufts Medical Center and Floating Hospital for Children by displaying signs on their doors, in their aisles and at the check-out counter.

We are grateful for the partnership of these two companies whose presence in New England is ever-increasing, and are excited about what the future holds!  Be on the look-out for these campaigns in 2015!